Brand Advocacy

There once existed a world where, in the interest of civility and mutual respect, people with ideological differences were granted the freedom to hold their differences in good conscience. Deference of ideology was granted in the name of higher order values such as religious liberty. That world knew nothing of the pervasive “values engineering” that we see coming from major corporations, enterprises, and municipalities today. But with Cancel Culture in full swing, the Leftist / Progressive movement has effectively “canceled” that former world. We’re supposed to think as we’re told or risk consequences. While many Conservatives are generally not inclined toward this “canceling”, the measures taken by our ideological adversaries have become so oppressive, and the threat to our liberty so great, that it’s clear that this type of culture war cannot be fought without some reciprocity of tactics. And the examples of successful Conservative activism against progressive corporate policies has proven very effective.

For a company to go against the cultural current and stand for our values requires a great deal of courage, and these companies desperately need our support. In this regard, wouldn’t it be nice to easily know which companies and organizations support your values? And wouldn’t it be equally important to know how to avoid supporting organizations that are actively operating against your values? Liberty Contenders will equip patriots to put pressure on the cultural and corporate forces in the only way they understand – business and the bottom line. We aim to give people the information they need to easily understand how to put their time and money where their values are.

That describes the vision of the Brand Advocacy function of the platform. And as with every function of the system, it can be filtered for visibility of brand recommendations at the local, state, or national level.